Website design can be a costly expense for new businesses. If you are just starting out with an online business, designing your website yourself can result in huge savings. Just take care that you are not too chintzy. Apply what you learn from the following paragraphs to make professional web pages.
When designing webpages it is important that you use the correct graphics. Remember, bitmap images are huge and usually don’t work well, PNGs work fine. PNG is the right choice for non-photo images, such as text buttons and screen shots. If an image has in excess of 256 colors choose PNG. If it does not, GIF is another option. Photos require JPEG to ensure high quality.
It may look pretty, but stay away from having too many animations on your site. Having your sales splash page rotate, spin and blink may look cool to you, but it will likely drive potential viewers away. When you add too many flashy splashes like that, it makes your site look amateurish which is not the message you want to convey.
Include a link to the homepage on every page of your site. One of the best ways to do this is to make a graphic title for your page that can be included on all pages. Web users are used to clicking on a graphic to return home so there won’t be a learning curve to navigating your site.
Keep your pages to a reasonable length. Add content through new pages on your site, instead of tacking it on to the end of a home page. For the most part, readers are hesitant to keep going on a page that seems to scroll on forever. If you must have a lot of content on one page, include hyperlinks at the top and in sections throughout the page. This allows users to navigate through the available content without excessive scrolling.
Make sure that you regularly remove outdated and inaccurate content from your website. If your page is promoting a special event that happened 6 months ago, you have already lost readers. It is an expectation from users that you maintain the site and keep your information fresh, or else they think your site is ill-kept or abandoned. Make sure you regularly schedule time to add new content, and to remove old.
Let visitors cancel actions if they want to. This could mean ordering products, opting in to an email newsletter, or returning to the homepage from deep within your site. Visitors with second thoughts are not going to appreciate being locked into an action. They will feel that they are being forced to act against their wishes, and it will be unlikely that they will want to return to your site after such an experience.
It takes time and effort to go from a newbie web designer to a seasoned expert. Actually, don’t be surprised if you make some big mistakes when you first start out in web design. However, using the tips above will help you come up with a design that will make customers want to keep coming back.